FunnelFlex Blog
Mastering Conversions with AI: Trends, Tactics & Insights
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What Is a Conversions API?
In this article, we’ll explore what a conversion API is, how conversions API work, and why combining it with AI-powered website personalization transforms conversion tracking from a passive measurement tool into a predictive, optimization-driven engine.
How to Set Up Facebook Conversions API on Shopify
If you’ve noticed a drop in your Facebook Ads performance or gaps in reported conversions, you’re not alone. The solution? Shopify Facebook Offline Conversions Integration using Meta’s Conversions API.
AI Personalization Lifts Conversions by up to 45%
In less than two months, a bank replaced manual A/B tests with FunnelFlex’s AI personalization and saw up to +45% more first-visit conversions. About the Client The client is a full-service consumer bank whose public website and apps attract millions of prospects each month (client information is protected by the NDA). The bank offers a […]
Boosting an Electronics E‑Commerce’s Revenue by One-Third with AI-Modeled Conversions
Working with digital ad campaigns is a constant balancing act between traffic volume, lead quality, and the effectiveness of algorithmic learning. Our client – an online electronics retailer – faced a challenge common to niche product categories: how to optimize low-traffic campaigns while preserving a high conversion rate.
How to import offline conversions into Google Analytics
Ever closed a seven-figure deal over the phone only to see Google Analytics shrug as if nothing happened? You’re not alone. While the ad-tech world obsesses over click-through rates, a full 76 % of global retail revenue still occurs offline — from sales calls and branch visits to contract signings. Connecting those offline conversions back […]
Facebook Offline Conversions To Track Real-World Actions
Sure, pixels tell you who added a product to cart — but can they prove the showroom test-drive, the in-branch loan signing, the demo-day contract, or purchases made in physical stores? That’s where Facebook offline conversions step in.
Guide to Offline Conversion Tracking in Google Ads
Clicks that become real-world offline sales often disappear from your dashboard—unless you know how to bring them back in. This offline conversions Google guide shows CEOs, CMOs, and data-driven growth teams how to stitch the missing half of the funnel back into Google Ads campaign. You’ll see why capturing the Google click ID (GCLID) matters, […]
What Are Offline Conversions and Why Should We Care about Them
Google Ads lets you pass a Google Click ID (GCLID) from every ad click straight into your CRM; when a deal closes, offline conversion tracking feeds that revenue back into the algorithm so it can hunt for more look-alike prospects.
CRO Best Practices 2025 – AI & Website Personalization Tools
You’ll discover how decluttered design, AI-powered personalization, mobile-first speed, trust-building visuals, and a culture of relentless experimentation combine to lift conversion rates across e-commerce, fintech, banking, and edtech funnels.
E-Commerce CRO Best Practices 2025: Proven Tactics & Tips to Lift Conversions
Paid media budgets continue to swell, yet brands that double-down on conversion rate excellence reap compound returns. In 2025, smart teams turn existing traffic into incremental revenue without buying clicks.
Website Personalization Tools Powered by Machine Learning
You’ll discover which machine learning algorithms fuel predictive recommendation engines, how to marshal customer data responsibly, and the specific tools—open-source and enterprise—that can ship results in weeks, not quarters.
Website Personalization Tools for B2B: Strategies & Examples
Modern B2B buyers land on your site carrying high expectations shaped by consumer-grade journeys. If your pages speak to everyone, they persuade no one; that’s why b2b website personalization has become a board-level priority. By analyzing real-time behavioral data—from content clicks to navigation paths—you can surface messaging, offers, and resources