What Is a Conversions API?
In this article, we’ll explore what a conversion API is, how conversions API work, and why combining it with AI-powered website personalization transforms conversion tracking from a passive measurement tool into a predictive, optimization-driven engine.
How to Set Up Facebook Conversions API on Shopify
If you’ve noticed a drop in your Facebook Ads performance or gaps in reported conversions, you’re not alone. The solution? Shopify Facebook Offline Conversions Integration using Meta’s Conversions API.