AI Personalization Lifts Conversions by up to 45%
In less than two months, a bank replaced manual A/B tests with FunnelFlex’s AI personalization and saw up to +45% more first-visit conversions. About the Client The client is a full-service consumer bank whose public website and apps attract millions of prospects each month (client information is protected by the NDA). The bank offers a […]
Boosting an Electronics E‑Commerce’s Revenue by One-Third with AI-Modeled Conversions
Working with digital ad campaigns is a constant balancing act between traffic volume, lead quality, and the effectiveness of algorithmic learning. Our client – an online electronics retailer – faced a challenge common to niche product categories: how to optimize low-traffic campaigns while preserving a high conversion rate.
How to import offline conversions into Google Analytics
Ever closed a seven-figure deal over the phone only to see Google Analytics shrug as if nothing happened? You’re not alone. While the ad-tech world obsesses over click-through rates, a full 76 % of global retail revenue still occurs offline — from sales calls and branch visits to contract signings. Connecting those offline conversions back […]
Facebook Offline Conversions To Track Real-World Actions
Sure, pixels tell you who added a product to cart — but can they prove the showroom test-drive, the in-branch loan signing, the demo-day contract, or purchases made in physical stores? That’s where Facebook offline conversions step in.
Guide to Offline Conversion Tracking in Google Ads
Clicks that become real-world offline sales often disappear from your dashboard—unless you know how to bring them back in. This offline conversions Google guide shows CEOs, CMOs, and data-driven growth teams how to stitch the missing half of the funnel back into Google Ads campaign. You’ll see why capturing the Google click ID (GCLID) matters, […]
What Are Offline Conversions and Why Should We Care about Them
Google Ads lets you pass a Google Click ID (GCLID) from every ad click straight into your CRM; when a deal closes, offline conversion tracking feeds that revenue back into the algorithm so it can hunt for more look-alike prospects.