The Three Biggest Google Ads Trends in 2024
Google Ads in 2024 is costlier and tougher: CPCs are up, conversion rates are slipping, and CPL keeps rising. This preview breaks down the three trends reshaping performance marketing—and how to adapt fast with value-based bidding, better lead quality, and AI-driven tools like FunnelFlex. Focus on ROAS, LTV, and smarter targeting
The Future of Performance Marketing: Why Value-Based Bidding is Replacing CPC
Clicks are out, value is in. In 2024–2025, rising CPCs and weaker CVRs make CPC/CPA optimization obsolete. Learn why Value-Based Bidding wins, how Google/Meta/TikTok reward revenue signals, and how predictive AI closes data gaps to lift ROAS, LTV, and lead quality—plus pitfalls to avoid and steps to launch fast. Backed by benchmarks and cases. ROI
The Future of A/B Testing: How AI is Changing the Game
Traditional A/B tests are slow, waste traffic, and chase an “average” winner. This guide shows how AI flips the model: real-time learning, auto-shifting traffic, segment-level personalization, and continuous optimization. See how FunnelFlex AI installs fast and lifts conversions even on low traffic—so you optimize every visit, not just the median
The Complete Guide to Value-Based Bidding (With AI-Powered Predictive Conversions)
Stop burning ad budget. This guide to Value-Based Bidding shows why CPC/CPA stall and how AI-powered predictive conversions unlock ROAS at any volume. Learn VBB basics, modeled conversions, multi-touch attribution, and step-by-step setup—so you win high-value customers, not just clicks