From Manual CPC to Value-Based Bidding: The Evolution of Google Ads Bidding Strategies
Google Ads (formerly AdWords) has transformed dramatically over the past two decades, especially in how advertisers bid for traffic. What began as a simple manual bidding system has evolved into a sophisticated, AI-driven auction where marketers focus less on clicks and more on outcomes. This evolution is crucial for performance marketers, senior media buyer
What’s a Benefit of Using Smart Bidding with Broad Match?
Combining Smart Bidding with Broad Match in Google Ads is a powerful strategy that can significantly improve your campaign results. If you’ve been wondering “what’s a benefit of using Smart Bidding with broad match?”, the short answer is that it helps ensure your ads only enter the most relevant auctions with the optimal bid for […]
Scaling Google Ads with Value-Based Bidding: A Guide for Growth Marketers
The Evolution of Google Ads Bidding: From Manual to Value-Based Google Ads (formerly Google AdWords) has come a long way from its early days of purely manual bidding. In the 2000s, advertisers set bids manually for each keyword and placement, giving full control but requiring constant attention . In 2010, Google introduced Enhanced CPC (eCPC) […]
The Three Biggest Google Ads Trends in 2024
Google Ads is evolving rapidly, and what worked last year may no longer be effective.
The Future of Performance Marketing: Why Value-Based Bidding is Replacing CPC
Google Ads is evolving rapidly, and what worked last year may no longer be effective.
The Complete Guide to Value-Based Bidding (With AI-Powered Predictive Conversions)
Google Ads is evolving rapidly, and what worked last year may no longer be effective.