Boost Conversions by at Least 30% with AI Personalization

FunnelFlex dynamically adapts your website for each visitor in real time, using 650+ user parameters and ML to maximize conversions—without manual A/B testing.

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How it works

Define What to Test, Create Personalizations & Set Conversion Goals

You start by selecting what to test and setting up personalizations in the platform. Each dynamic element or business logic adjustment is configured as a personalization entity inside the system.

  • Choose elements for personalization: headlines, CTAs, pricing, sorting logic, checkout flows, form fields, etc.
  • Create personalizations directly in the interface, defining multiple variants for each element.
  • Set a conversion goal—this could be: a purchase, form submission, user action (e.g., add to cart, sign-up, click on a key button)
AI Starts Testing Variants & Collecting Data

Once personalizations and goals are set, AI begins the learning phase by showing different versions to different users randomly.

  • Users are randomly assigned to different personalization variants.
  • AI tracks how users interact with each version (clicks, engagement, conversions).
  • The system collects at least 250 conversions before making any optimization decisions.
AI Learns Which Variants Work Best & Segments the Audience

Once AI has gathered enough data, it analyzes patterns to determine which personalization works best for different types of users.

  • AI segments the audience based on behavioral and contextual attributes, such as:
    • Traffic source (Google Ads, organic search, direct visit).
    • Device type (mobile, desktop, tablet).
    • User intent signals (time spent on page, previous interactions).
    • Demographic or behavioral traits (new vs. returning users, purchase history).
  • AI builds a predictive model, learning which version is likely to maximize conversions for each visitor based on these attributes.
  • The system stops showing variants randomly and starts choosing the best version for each new user dynamically.
AI Continues to Optimize & Adapt Over Time

AI continuously reallocates traffic to the highest-performing variants and adjusts to real-time market changes.

  • User behavior shifts (e.g., new browsing patterns).
  • Traffic fluctuations (e.g., seasonality, ad campaign changes).
  • New data (AI keeps learning as more users interact with the site).
Education
E-commerce
FinTech & Other Niches

Features

What is Personalization?

Create a personalization for any element of your site—headers, CTAs, buttons, images, or business logic—just like a hypothesis in A/B testing.

Unlike traditional A/B testing, where you choose a single winning variation, FunnelFlex continuously analyzes visitor behavior and automatically serves the best-performing option for each user in real-time.
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Variations

Each personalization consists of two or more mutually exclusive variations that the AI dynamically tests and optimizes.

Personalization isn’t just about headlines and buttons—you can customize business logic too. Example:

Option 1: Phone verification -> Appointment scheduling -> Document upload
Option 2: Phone verification -> Document upload -> Appointment scheduling

FunnelFlex determines which flow drives the highest conversions for each visitor.

Conversion Goals

Define your own conversion goals, whether it’s form submissions, purchases, or sign-ups. You can use existing goals from GA4 or dataLayer, or create custom smart goals to track key interactions like form submissions and link clicks.

FunnelFlex also supports Compound Goals, where a conversion is counted only when all specified goals are met.

Conversions can also be tracked through JS API or REST API.
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Real-time Site Customization Without Developers

No developers are needed. FunnelFlex autonomously customizes your site in real-time, whether it’s server-side rendering (SSR) or client-side rendering (CSR) (Vue, React, Angular).

Our AI dynamically adapts content at every stage: during the learning phase, it randomly tests different options to gather data, and once the model is trained, it automatically serves the best-performing variations to maximize conversions.

Trigger Conditions

Set specific conditions for when a personalization should activate.

Example Triggers:
  • Visitor Source: Show different experiences for paid vs. organic traffic
  • User Behavior: Adapt content for returning users vs. first-time visitors
  • Device Type: Optimize UI for mobile vs. desktop users
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Performance & Statistics

Compare conversion rates between control and AI-personalized groups to measure effectiveness.
  • Control Group: During the AI learning phase, visitors see randomized variations to collect data.
  • Personalized Group: Once the model identifies the best-performing options, AI dynamically serves the most effective version to each visitor.
FunnelFlex continuously reallocates traffic from the control group to the personalized group, ensuring that more visitors experience the most optimized version of your site.

Meanwhile, AI keeps adapting in real-time, adjusting to user behavior shifts, traffic fluctuations, and seasonality to maintain peak performance.