What’s a Benefit of Using Smart Bidding with Broad Match?
Combining Smart Bidding with Broad Match in Google Ads is a powerful strategy that can significantly improve your campaign results. If you’ve been wondering “what’s a benefit of using Smart Bidding with broad match?”, the short answer is that it helps ensure your ads only enter the most relevant auctions with the optimal bid for […]
Scaling Google Ads with Value-Based Bidding: A Guide for Growth Marketers
The Evolution of Google Ads Bidding: From Manual to Value-Based Google Ads (formerly Google AdWords) has come a long way from its early days of purely manual bidding. In the 2000s, advertisers set bids manually for each keyword and placement, giving full control but requiring constant attention . In 2010, Google introduced Enhanced CPC (eCPC) […]