From Manual CPC to Value-Based Bidding: The Evolution of Google Ads Bidding Strategies
Google Ads has shifted from manual CPC tinkering to AI-driven, value-based bidding. This article tracks the 2000s-2020s milestones: Quality Score, ECPC, Smart Bidding, Target CPA/ROAS, Maximize Conversion Value, Performance Max — and shows the shift from buying clicks to buying outcomes, plus practical tips for a smooth transition for marketers
What’s a Benefit of Using Smart Bidding with Broad Match?
Smart Bidding and broad match in Google Ads pair reach with precision, entering only the most relevant auctions at the right bid using real-time signals. Learn how this combo drives more conversions, when to deploy it, how to control risk with negatives and targets, and how FunnelFlex.ai boosts results when conversion data is scarce.
Scaling Google Ads with Value-Based Bidding: A Guide for Growth Marketers
Scale Google Ads the smart way: move beyond CPC/CPA to value-based bidding. This guide explains the shift from manual and Smart Bidding to Max Conversion Value and Target ROAS, how to pass conversion values, set targets, and use AI signals to boost ROAS, LTV, and revenue—plus pitfalls, checklists, and step-by-step setup for growth teams in 2025.